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Marketing performance measurement
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21	Predictive Analytics: Opportunities, Challenges and Use Cases Sponsored by: Table of Contents: Add to Reading List Source URL: www.lityx.com Language: English - Date: 2016-06-22 16:24:02 Business intelligence Business Economy Information technology Predictive analytics Analytics Prescriptive analytics Business analytics Predictive modelling Big data Marketing performance measurement and management Learning analytics
22	Marketing in the Boardroom: Guiding Directors and CMOs Brad McLane, Trish Shortell and Matrice Ellis-Kirk December 2015 Add to Reading List Source URL: cmosummit.org Language: English - Date: 2015-12-10 13:42:17 Economy Marketing Business Strategic management Analytics Product marketing Return on marketing investment Engagement marketing Marketing operations Marketing performance measurement and management
23	Remodeling Contractor 30 Minute Marketing Plan This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Softwa Add to Reading List Source URL: www.mplans.com Language: English - Date: 2013-11-06 17:28:46 Economy Marketing Marketing analytics Business Management Marketing plan Marketing performance measurement and management Advertising mail
24	CIO HRLityx INSIGHT 2013 Add to Reading List Source URL: www.lityx.com Language: English - Date: 2016-06-22 16:24:02 Economy Business intelligence Business Information technology Analytics Predictive analytics Marketing performance measurement and management Big data Fractal Analytics Prescriptive analytics
25	Predictive Analytics for Sales and Marketing Seeing Around Corners January 2012 Trip Kucera, David White Add to Reading List Source URL: spotfire.tibco.com Language: English - Date: 2015-04-19 23:44:30 Marketing Business intelligence Analytics Marketing performance measurement and management Predictive analytics Marketing automation Customer relationship management Predictive modelling Customer insight Customer lifetime value Marketing operations Customer analytics
26	Data Sheet Managing your Business with Restoration Manager Restoration Manager.NET™ Dashboard Metrics—Driving your Business Decisions! Restoration Manager.Net™ dashboards provide you with real time information on Add to Reading List Source URL: restorationmanager.net Language: English - Date: 2011-09-15 13:55:50 Business software Information systems Dashboard Data management Data warehousing Marketing performance measurement and management Year-to-date
27	STRATEGIC INSIGHTS STUDY When you want to create an actionable marketing plan based on your audience. A custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of seas Add to Reading List Source URL: desmarketing.penton.com Language: English - Date: 2015-12-16 15:39:54 Marketing Business Management Target audience Marketing performance measurement and management Marketing research
28	About AppsFlyer Power Line: Setting the Standard for Mobile Attribution and Marketing Analytics Short Description: AppsFlyer is the leading Mobile Attribution & Marketing Analytics platform that allows app Add to Reading List Source URL: www.appsflyer.com Language: English - Date: 2016-08-02 08:13:25 Advertising Marketing AppsFlyer Herzliya Business intelligence Trivago Baidu Mobile advertising Targeted advertising Marketing performance measurement and management Analytics Flurry
29	Benchmark Report Customer Marketing: Sponsored By: Add to Reading List Source URL: blog.demandmetric.com Language: English - Date: 2016-05-18 18:44:42 Business Customer experience management Marketing Consumer behaviour Customer satisfaction Marketing performance measurement and management Customer experience Customer Success Upselling Sales Marketing operations Customer lifetime value
30	Marketing Performance Measurement Toolkit Customer Interaction Inventory Use this to build a complete list of interactions between your company and its customers. First define the stages in the purchase life cycle, fro Add to Reading List Source URL: raabassociatesinc.com Language: English - Date: 2011-02-23 12:25:41 Marketing Business Customer experience management Sales Inventory

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